104.3 The Hippo 🇺🇸

104.3 The Hippo, broadcasting on 104.3 FM, is Idaho Falls' premier Classic Hits radio station. Operating under the call sign KIDQ, the station is owned by Riverbend Communications LLC and serves Eastern Idaho. The station's playlist is packed with iconic artists such as Journey, Bon Jovi, Madonna, Michael Jackson, Prince, and Fleetwood Mac, providing a nostalgic listening experience. 104.3 The Hippo targets adults aged 35-64 with a format focused on music from the 1970s, 1980s, and early 1990s. Beyond the music, KIDQ provides local news updates, weather forecasts, and traffic reports. Listeners can participate in contests and giveaways, and hear announcements about community events. The station's website features a live stream, DJ information, and advertising opportunities for local businesses. The memorable branding of 'The Hippo' creates a fun image for the station. On-air personalities host different time slots, providing commentary and interacting with listeners. 104.3 The Hippo is a key source for Classic Hits in Idaho Falls and the surrounding region.