104.5 Latino Hits 🇺🇸

104.5 Latino Hits broadcasts on 104.5 MHz on the FM dial, offering a vibrant mix of today's popular Latin music. Catering to a Hispanic/Latino audience, the station delivers a high-energy listening experience with genres including reggaeton from artists like Bad Bunny and Karol G, Latin Pop from artists like Shakira, and romantic bachata from artists like Romeo Santos. Salsa and Cumbia provide additional flavor, creating a diverse and engaging soundscape. Beyond the music, 104.5 Latino Hits keeps listeners informed with brief news updates focused on local events important to the Latino community. The station actively promotes community events, festivals, and activities. Listeners can also participate in contests and giveaways for chances to win concert tickets and merchandise. DJs provide commentary and interact with listeners, often speaking in Spanish and sometimes incorporating English. Commercials from local and national businesses, and Public Service Announcements (PSAs) addressing important community issues, round out the programming.