107.1 the X 🇺🇸

107.1 The X is a radio station that broadcasts a variety of rock music, targeting a younger adult audience in the 18-49 demographic. The "The X" branding aims for an edgy and cool image, aligning with the spirit of rock music. The station's format includes active rock, featuring current rock hits, modern rock, alternative metal, and some hard rock. Some "The X" stations lean into alternative rock, showcasing current alternative hits and classic tracks from the 90s and 2000s. Listeners can expect a mix of current and recent rock hits, popular artists in the active rock or alternative rock genres, and potentially some classic rock tracks. Programming includes morning shows with humorous hosts, midday shows with music and contests, and afternoon drive shows with popular personalities. Specialty shows focus on specific subgenres of rock or local music. 107.1 The X actively engages with its community through sponsorships of local events and partnerships with local charities. Promotions and contests offer opportunities to win tickets to concerts, cash prizes, trips, and merchandise, including chances to meet artists. The station promotes local bands and musicians, further connecting with its audience. The "The X" name embodies an edgy, rebellious image, resonating with rock music fans.