96.1 The River 🇺🇸

96.1 The River, broadcasting on WRXR-FM, serves the Chattanooga, Tennessee area with a focus on Adult Contemporary music. Owned by iHeartMedia, The River provides a family-friendly listening experience featuring a blend of current pop hits from artists like Taylor Swift, Ed Sheeran, and Harry Styles, alongside classic AC songs from iconic musicians such as Elton John, Billy Joel, and Whitney Houston. WRXR-FM targets adults aged 25-54, offering a soft rock-influenced selection perfect for both at-work and in-car listening. During the holiday season, 96.1 The River switches to an all-Christmas music format, delivering a mix of traditional carols and contemporary holiday songs to its listeners. Beyond its music, 96.1 The River actively participates in local community events, sponsors charitable causes, and provides public service announcements, partnering with local businesses and organizations.