96X - Memphis 🇺🇸

96X, initially known as WXMX, broadcasted on 96.1 FM from 1993 to 2003, becoming a defining voice for alternative rock in Memphis. This station wasn't just about playing popular hits; it delved into 'deeper cuts,' introducing listeners to a wider spectrum of alternative music, from Nirvana to emerging local bands. 96X fostered a community connected by a shared appreciation for counter-culture and progressive ideas. The station's impact on the Memphis music scene is undeniable. The on-air personalities, including Brian 'The Hammer' Harris, Michelle Matthews, and Ron Olson, were integral to 96X's identity. They weren't mere DJs; they were personalities who connected with the listeners. 96X actively championed the Memphis music scene by promoting local bands and hosting concerts. This support extended beyond the airwaves, with the station sponsoring and participating in various local events, further cementing its role as a cultural hub. The shift to 'The Point,' a more mainstream adult alternative format, in 2003 marked the end of the 96X era. This change reflected the evolving radio landscape and a move towards standardized formats under corporate ownership. Despite its relatively short run, 96X left an enduring legacy in Memphis, remembered for its alternative music advocacy and its profound impact on a generation. Online forums and social media groups stand as testaments to the station's lasting influence.