97.7 The Bay 🇺🇸

97.7 The Bay, broadcasting at 97.7 MHz with call sign CJGB-FM, is a cornerstone of the Georgian Bay region's radio landscape. Owned by Bayshore Broadcasting Corporation, it operates from Wasaga Beach, Ontario, serving communities including Collingwood and Midland. The station's Adult Contemporary format provides a mix of pop, soft rock, and adult-oriented hits, featuring artists like Maroon 5, Adele, Kelly Clarkson, Ed Sheeran, Fleetwood Mac, and Elton John. Emphasizing local relevance, 97.7 The Bay delivers local news updates, crucial weather forecasts, and promotes community events and festivals. Interviews with local personalities, business owners, and community leaders are a regular feature. The station’s on-air personalities are the face and voice of the station, interacting with listeners and providing local insights. 97.7 The Bay actively engages its audience through contests and promotions, offering giveaways and prize packages.