99.5 The River 🇺🇸

99.5 The River, broadcasting at 99.5 FM, offers a Soft Adult Contemporary format, playing a blend of pop, soft rock, and R&B hits primarily from the 1980s to today. The station aims to create a relaxing, upbeat, and positive listening experience, carefully selecting music and on-air personalities to appeal to its target demographic of women aged 25-54. You can anticipate hearing artists such as Adele, Maroon 5, Ed Sheeran, Taylor Swift (softer tracks), Kelly Clarkson, Michael Bublé, John Mayer, Lionel Richie, Phil Collins, and Celine Dion. Programming on 99.5 The River consists mainly of music blocks, interspersed with commentary and song introductions from friendly and relatable on-air personalities (DJs). The station includes brief news updates and weather forecasts, especially during morning and afternoon drive times. Reflecting its commitment to the local community, 99.5 The River often participates in local events and supports local charities. Like other commercial radio stations, it includes advertising breaks.