Alt 101.5 - The Desert's Alternative 🇺🇸

Alt 101.5, KCLB, "The Desert's Alternative," broadcasts on 101.5 FM in the Palm Springs/Coachella Valley, California, market. Owned and operated by Alpha Media, the station focuses on alternative rock music, offering a mix of current alternative hits, modern rock, and occasional throwbacks from the 90s and 2000s. Alt 101.5 supports local bands and artists from the Coachella Valley, giving them airtime and exposure. The station's programming targets a younger demographic, specifically listeners in their late teens, 20s, and 30s. On-air personalities engage listeners with commentary, song introductions, and interviews, maintaining a high-energy atmosphere. As part of Alpha Media, Alt 101.5 benefits from resources, marketing support, and access to national programming. Alt 101.5 actively participates in local events and community activities in the Coachella Valley, sponsoring concerts and festivals. The station also supports local charities and organizations through fundraising drives and awareness campaigns. Listeners can tune in via FM radio at 101.5 FM, online streaming through the station's website or mobile app, and through smart speakers using voice commands.