ALT Radio 🇺🇸

ALT Radio represents a genre of broadcasting focused on alternative rock music, a counterpoint to mainstream sounds since the 1980s and 1990s. Stations under the ALT Radio banner prioritize introducing listeners to new and emerging artists, playing a role in breaking new bands. The music selection includes classic alternative bands like Nirvana, Pearl Jam, and R.E.M., alongside modern alternative artists such as Imagine Dragons and The Killers. Indie rock bands with broader appeal also frequently feature on playlists. Depending on the station's target demographic, some pop-punk or emo bands like Blink-182 may also be included. ALT Radio stations target a younger demographic, specifically those between 18 and 34 years old, with programming that cultivates community engagement through on-air contests and social media. On-air personalities cultivate a relaxed, authentic persona, engaging in conversational banter. Furthermore, many stations feature specialty shows focusing on local music or themed playlists. Advertisers on ALT Radio tend to appeal to a tech-savvy, trend-conscious audience.