Big I 107.9 🇺🇸

Big I 107.9 (WUBR) is Baton Rouge's premier Urban Adult Contemporary radio station, broadcasting on 107.9 FM. Owned and operated by iHeartMedia, Big I 107.9 is a leading voice in the Baton Rouge market, bringing R&B and old-school soul to the airwaves. The station's format is Urban AC, playing a mix of classic R&B hits from the 1970s, 1980s, and 1990s, current R&B hits, and neo-soul and smooth R&B tracks. Big I 107.9 targets an adult audience, primarily African Americans, and the station participates in community events and initiatives, particularly those focused on the African American community in Baton Rouge. The station has undergone format changes over the years. Big I 107.9's slogan is 'Baton Rouge's #1 for R&B and Old School'.

1. Tune into 107.9 FM in Baton Rouge for the best R&B and old-school soul music. 2. Enjoy a mix of classic and current R&B hits tailored for an adult audience. 3. Support a station actively involved in the Baton Rouge African American community. 4. Listen online or via the iHeartRadio app anytime, anywhere. 5. Big I 107.9 is Baton Rouge's #1 for R&B and Old School

Big I 107.9 broadcasts in country.

Big I 107.9 is a radio station based in United States.

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