big107.3 🇺🇸

BIG 107.3 broadcasts on the FM frequency 107.3 MHz, offering listeners a Classic Hits/Adult Contemporary format. The station's playlist focuses on well-known songs from the 1970s, 1980s, and 1990s, and early 2000s creating a familiar listening experience. BIG 107.3 aims to provide a pleasant listening experience with an upbeat and positive music selection, avoiding heavier genres. On-air personalities on BIG 107.3 are friendly, relatable, and engaging, focusing on light entertainment and local news updates. The station maintains a consistent format throughout the day and frequently runs contests and promotions to engage its audience. BIG 107.3 also provides local news, weather updates, and information about community events. Advertising on BIG 107.3 is targeted towards adults aged 25-54, featuring products and services from local businesses. As a Classic Hits/AC station, BIG 107.3 emphasizes familiarity in its music selection, offering a variety of genres including pop, rock, and R&B.