Boom Radio 🇬🇧

Boom Radio, founded in February 2021 by Phil Riley and David Lloyd, specifically targets the baby boomer generation born between 1946 and 1964. Filling a gap in the market, it provides music and content tailored to this demographic, who are often overlooked by mainstream radio. The station's playlist features classic pop, rock, soul, and disco from the 1960s, 70s, and 80s, carefully curated to evoke nostalgia and shared experiences, and avoiding overplayed tracks in favor of some lesser-known gems. Boom Radio boasts well-known presenters from British broadcasting history, including David Hamilton, Graham Dene, Lesley Riddoch, Pete Murray, and Diana Luke. These familiar voices add to the nostalgic appeal for listeners. Beyond music, Boom Radio includes talk segments, interviews, and features covering health, travel, finance, retirement, and technology for older adults. The station actively engages with its listeners through social media, email, and on-air interactions, encouraging participation and feedback. Boom Radio is accessible online via its website (boomradio.co.uk) and radio streaming apps. It's also available on DAB digital radio in some UK areas and on smart speakers like Amazon Echo and Google Home. The station successfully raised funds through crowdfunding and has gained a loyal following, demonstrating a demand for radio catering to older listeners' tastes and interests.

1. Specifically targets the baby boomer generation (born 1946-1964) with tailored content. 2. Features well-known presenters like David Hamilton, Graham Dene, and Pete Murray. 3. Plays classic pop, rock, soul, and disco hits from the 1960s, 70s, and 80s. 4. Addresses topics relevant to baby boomers, including health, travel, and finance. 5. Actively engages with listeners through social media, email, and on-air interactions. 6. Accessible online, on DAB digital radio, and on smart speakers. 7. Founded in February 2021 by experienced radio executives Phil Riley and David Lloyd.

Boom Radio broadcasts in oldies.

Boom Radio is a radio station based in United Kingdom.

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