FM 102/1 🇺🇸

FM 102/1, broadcasting on 102.1 FM as WLUM-FM, has evolved from its early days of beautiful music to become Milwaukee's premier alternative rock station. Before embracing alternative, the station explored formats like Top 40/CHR and Urban Contemporary, eventually finding its niche in the late 1980s/early 1990s with the rise of bands like Nirvana and Pearl Jam. FM 102/1's programming includes a mix of classic and current alternative hits, engaging on-air personalities, and specialty shows that delve into specific subgenres and local music. The station strengthens its connection with listeners by hosting events such as "Big Snow Show" and "Big Summer Shindig", featuring prominent alternative rock bands. Beyond the music, FM 102/1 supports local charities and community initiatives, solidifying its role as a community partner. Its dedication to alternative rock has made it a consistent and influential voice in Milwaukee's music scene.

1. Consistent alternative rock format since the late 1980s/early 1990s, providing a reliable source for the genre. 2. Features a mix of classic alternative rock from the 1990s and 2000s, as well as current alternative hits and emerging artists. 3. Actively involved in the Milwaukee music scene, sponsoring concerts, hosting events like "Big Snow Show" and "Big Summer Shindig", and giving away tickets. 4. On-air personalities known for their knowledge of alternative music and ability to connect with listeners. 5. Supports local charities and community initiatives, demonstrating a commitment to the Milwaukee area.

FM 102/1 broadcasts in alternative.

FM 102/1 is a radio station based in United States.

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