Heart Wiltshire 🇬🇧

Heart Wiltshire began as GWR FM Wiltshire, a local commercial radio station serving Wiltshire, United Kingdom. Operating under the ownership of Global, Heart Wiltshire transitioned from its GWR FM Wiltshire identity as part of Global's strategy to consolidate stations under national brands. The station became part of the Heart Network, broadcasting Adult Contemporary music, primarily hits from the 1990s to the present, targeting adults aged 25-54. Heart Wiltshire featured a mix of local and networked programming. The station included locally produced shows, like the breakfast show featuring local presenters delivering news and traffic updates, alongside networked shows broadcast across the entire Heart network. The core of Heart Wiltshire's programming was its Adult Contemporary music selection, featuring pop, soft rock, and R&B hits. Significant changes occurred in 2019 when Global announced the closure of many local studios and reduction of local programming, impacting Heart Wiltshire. The local breakfast show was replaced with a networked show broadcast from London, and the amount of local news was reduced. Ultimately, Heart Wiltshire was closed and merged into a larger regional Heart station, Heart West, ending its specific local programming and identity.

1. Brought local news and information to Wiltshire before its merger. 2. Played a mix of pop, soft rock, and R&B hits from the 1990s to the present day. 3. Formerly GWR FM Wiltshire, known as a prominent regional radio group in the UK. 4. Part of the Heart Network, a well-known and trusted brand in the UK. 5. Featured a local breakfast show with news, traffic updates, and entertainment before 2019.

Heart Wiltshire broadcasts in Music.

Heart Wiltshire is a radio station based in United Kingdom.

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