La Mega 97.9 🇺🇸

La Mega 97.9 FM is New York City's premier Spanish-language radio station, dominating the airwaves with its focus on Latin urban music. Broadcasting at 97.9 FM, the station is owned and operated by Spanish Broadcasting System (SBS), a leading media company specializing in Spanish-language radio and television. La Mega 97.9 primarily targets young, urban Latinos in the New York City metropolitan area, delivering a high-energy mix of reggaeton, Latin trap, bachata, and salsa. The station's programming is anchored by its music selection, featuring the latest hits and popular tracks from established and emerging artists. La Mega 97.9 also boasts a popular morning show and a team of well-known DJs and on-air personalities who are respected within the Latino community. La Mega 97.9 actively participates in community events, concerts, and festivals, strengthening its bond with listeners. Its consistent brand identity and SBS's deep understanding of the Spanish-language media market have solidified its position as a top-rated station. The station's reach extends beyond its traditional radio signal through online streaming and social media, further amplifying its impact on the Latin music scene in New York City.