Lobo 97.7 🇺🇸

Lobo 97.7, broadcasting on 97.7 FM in Albuquerque, New Mexico, is a leading Regional Mexican radio station owned by Univision Communications. The station's branding, Lobo 97.7 (meaning 'wolf'), reflects its strong presence in the Albuquerque market. Its format focuses on Regional Mexican music, encompassing genres such as Banda, Norteño, Mariachi, Duranguense, Cumbia, Ranchera, and Sierreño, appealing to a broad Hispanic/Latino audience. Lobo 97.7's programming includes on-air personalities who host shows and engage with listeners, as well as news updates, weather forecasts, and traffic reports relevant to the Albuquerque area. The station actively participates in community events, festivals, and charitable drives, building relationships with its listeners. Furthermore, Lobo 97.7 uses its website and social media platforms to stream broadcasts, promote events and contests, share news, and interact with its community. As part of Univision Communications, Lobo 97.7 benefits from the resources and expertise of a major media company. It maintains a strong market position among Spanish-language radio stations in Albuquerque, thanks to its consistent music format, engaging on-air personalities, and active community involvement.

1. Features a wide range of Regional Mexican music, including Banda, Norteño, Mariachi, Duranguense, Cumbia, Ranchera, and Sierreño. 2. Provides local news, weather forecasts, and traffic reports tailored to the Albuquerque community. 3. Owned by Univision Communications, ensuring high-quality broadcasting and access to a wide network. 4. Actively involved in local community events, festivals, and charitable drives in Albuquerque. 5. Engaging on-air personalities who connect with listeners and provide entertainment.

Lobo 97.7 broadcasts in regional mexican.

Lobo 97.7 is a radio station based in United States.

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