Mia 92.1 🇺🇸

KBIG Mia 92.1, broadcasting on 92.1 MHz FM in Los Angeles, California, is an Adult Contemporary radio station owned by iHeartMedia. Mia 92.1 targets listeners aged 25-54 with a 'Hot AC' format, playing current pop, soft rock, and R&B hits alongside familiar tunes from the 80s, 90s, and 2000s. As an iHeartMedia station, Mia 92.1 benefits from national advertising sales, programming expertise, and marketing support. The 'Mia' branding aims to create a friendly and relatable connection with listeners. Mia 92.1's music selection includes artists such as Adele, Maroon 5, Taylor Swift, Ed Sheeran, Bruno Mars, and Kelly Clarkson. Operating in the competitive Los Angeles radio market, Mia 92.1 maintains a consistent format to attract a loyal audience. The station's on-air personalities enhance its identity by providing commentary, introducing songs, and interacting with listeners through contests and local event promotions. Mia 92.1 extends its reach through its website and social media accounts, streaming its broadcast online and engaging with listeners through news, contests, and personality promotions. Revenue is generated through advertising sales to local and national businesses seeking to reach the station's target demographic.