Mix 98.9 🇺🇸

Mix 98.9, with call letters KMXP, is Phoenix's premier Adult Contemporary radio station, broadcasting on the frequency 98.9 MHz. Owned by iHeartMedia, Mix 98.9 caters to adults aged 25-54, offering a curated playlist of melodic, positive, and inoffensive music, avoiding genres like hard rock and rap. The station's programming is built around its music playlists that feature artists such as Maroon 5, Taylor Swift, Adele, and Bon Jovi. Mix 98.9 provides brief news updates, weather forecasts, and traffic reports, especially during morning and afternoon drive times. Mix 98.9 offers a local morning show with hosts who provide entertainment, news, and information. The station employs on-air personalities who engage with listeners and introduce songs, and often participates in local community events and supports local charities. As an iHeartMedia station, Mix 98.9 benefits from the company's extensive resources in programming, marketing, and advertising.