MSBN FM 99.1 🇺🇸

MSBN FM 99.1, located in Midland, Michigan, is the go-to destination for sports enthusiasts in the Great Lakes Bay Region. As part of the Michigan Sports Broadcast Network (MSBN), the station broadcasts on 99.1 FM, providing a comprehensive sports talk format. The station enhances its programming through its affiliation with ESPN Radio, carrying a significant portion of their national shows and updates. MSBN FM 99.1 strongly emphasizes local and regional sports coverage. This includes broadcasting high school football, basketball, and other sporting events, offering a platform for local talent. The station also provides extensive coverage of Michigan college sports, including University of Michigan and Michigan State University. Local sports commentators and hosts deliver insights specific to the Midland area. Owned by Michigan Radio Communications, MSBN FM 99.1 targets men aged 25-54 who crave sports news and commentary. The station maintains a website with a live stream, programming schedule, and information about local hosts. It also utilizes social media to share news and interact with listeners. MSBN FM 99.1 actively participates in the community through sponsorships and support for local charities.