Now 1051 🇺🇸

Now 105.1 stations operate with a Contemporary Hit Radio (CHR), also known as Top 40, format. This format focuses on playing the most popular songs currently charting across various genres. The target audience is teenagers through young adults, roughly 13-34 years old. The station's programming includes music blocks consisting of hit songs in rotation. Morning shows feature multiple hosts, humor, news, and interviews. Some stations have specialty shows focusing on specific genres or themes. Contests and giveaways, offering concert tickets and merchandise, are frequent. These stations also participate in local events and support community initiatives. Expect to hear music from artists like Taylor Swift, Ariana Grande, Dua Lipa, and Harry Styles. Advertising targets the station's demographic, featuring products and services that appeal to young adults, such as fast food, clothing, entertainment, and technology. On-air personalities engage listeners with contests and discussions about current events and pop culture trends relevant to their audience.