Radio Disney Country FM 99.1 🇺🇸

Radio Disney Country FM 99.1 existed as a country music format geared towards a younger audience, mirroring the main Radio Disney brand's approach. Launched in 2015 as a digital station, Radio Disney Country expanded to FM stations like 99.1 in some markets. The station targeted families, specifically children and young teenagers (ages 6-14), along with their parents, by carefully selecting age-appropriate and family-friendly country music. The format was discontinued in 2017. The music selection on Radio Disney Country featured popular country artists with 'clean' songs, emerging country artists fitting the brand's image, Radio Disney artists covering country songs, and original songs written for the format. Beyond music, the station included interviews with country artists, contests, giveaways, and promotional spots for Disney-related products and events. FM 99.1 now broadcasts a different format after the discontinuation of Radio Disney Country. Several factors contributed to its demise in 2017. The niche market of family-friendly country music presented a limited audience. Competition from other country radio stations, streaming services, and digital music platforms further strained listenership. Disney's shifting priorities and the station's profitability also played roles in its discontinuation.