SAM FM Hampshire 🇬🇧

SAM FM Hampshire was a local commercial radio station serving Hampshire, England, known for its adult hits format featuring a mix of popular music from the 1980s, 1990s, and 2000s. Targeting adults aged 25-54, SAM FM distinguished itself with lighthearted and often cheeky on-air personalities, creating a fun and engaging listening experience. The station provided local news bulletins covering Hampshire, traffic updates, and features related to local events and businesses, emphasizing its community involvement and support for local charities. Originally part of a larger network of SAM FM stations owned by Celador Radio, SAM FM Hampshire was later acquired by Bauer Media. In 2019, Bauer Media rebranded SAM FM Hampshire as Greatest Hits Radio South Coast, consolidating its radio brands and shifting the music format to classic hits from the 70s, 80s, and 90s. This rebranding brought in networked programming from national presenters, leading to the loss of the original SAM FM Hampshire presenters and its unique personality. The "SAM" in SAM FM was intended to be memorable and easily recognizable, with branding often incorporating a playful and slightly edgy tone.

1. Nostalgic music from the 80s, 90s, and 00s 2. An alternative to mainstream pop radio stations 3. Humorous and relatable presenters 4. Local news, traffic, and community involvement in Hampshire

SAM FM Hampshire broadcasts in 32 kbps, aac, classic hits.

SAM FM Hampshire is a radio station based in United Kingdom.

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