the lake 🇺🇸

Radio stations branded as 'The Lake' commonly target audiences living near or visiting lakes, appealing to residents, tourists, boaters, anglers, and outdoor enthusiasts. Programming often includes music formats like Soft Rock/Adult Contemporary (AC), Classic Hits, Country, or Oldies, creating a relaxed atmosphere with artists like Fleetwood Mac and the Eagles. 'The Lake' stations deliver local news, weather updates (especially lake-related), community event announcements, and sometimes lake-specific content such as fishing reports and water quality updates. Community involvement is a hallmark, with stations participating in local events and supporting community initiatives. Branding reflects the lake theme with images of lakes, boats, and sunsets.