UP! 98.7 🇺🇸

UP! 98.7, broadcasting on 98.7 FM, serves the Central Upper Peninsula of Michigan with a Hot Adult Contemporary format. Expect to hear a blend of current pop hits and recent pop/rock favorites from artists such as Taylor Swift, Maroon 5, Harry Styles, Dua Lipa, and The Weeknd, along with popular songs from the late 2000s and 2010s. The station features live, local on-air personalities who host various dayparts, providing local content and interacting with listeners. WUPT is known for its strong ties to the Marquette and Central U.P. community. The station actively sponsors local events, supports charities, and promotes local businesses within the region. Beyond music, UP! 98.7 delivers local news updates and weather forecasts, critical information for residents of the U.P., especially during the harsh winter months. UP! 98.7 extends its reach beyond traditional radio through online streaming, accessible via its website or radio apps, allowing listeners to tune in from anywhere. While specific details regarding the station's history and ownership require consulting resources like the FCC database, UP! 98.7 remains a key source for music and information in the Central U.P.