WSKQ Mega 97.9 🇺🇸

WSKQ-FM, Mega 97.9, is a leading Spanish-language radio station broadcasting on 97.9 MHz from New York City. Owned by Spanish Broadcasting System (SBS), Mega 97.9 is a cultural cornerstone for the Hispanic community in the New York metropolitan area. The station's format primarily consists of Spanish Contemporary Hits, also known as Tropical, featuring a vibrant mix of salsa, merengue, bachata, reggaeton, and Latin pop. The station's programming includes a high-energy morning show with popular personalities delivering news, entertainment, and humor. Daytime programming is filled with music, short news updates, traffic reports, and promotional announcements. Mega 97.9 is actively involved in the Hispanic community, sponsoring local events, festivals, and charitable initiatives. As a dominant Spanish-language station, Mega 97.9 significantly influences musical tastes and cultural trends within the Hispanic community in New York. Its influence extends to the music industry by heavily promoting artists and genres, Mega 97.9 impacts the success of Latin music artists. SBS's ownership provides Mega 97.9 with significant resources and reach within the Hispanic media landscape.