WVOR Sunny102.3 🇺🇸

WVOR, branded as Sunny 102.3, broadcasts on 102.3 FM, delivering a Soft Adult Contemporary format to the Rochester, New York area. Owned by iHeartMedia, Sunny 102.3 focuses on a relaxing mix of soft rock, pop, and R&B from the 1980s through today. The station targets adults aged 25-54. As part of iHeartMedia, WVOR leverages syndicated content and resources. The WVOR call sign has been associated with the 102.3 frequency for a considerable time, primarily broadcasting adult contemporary or Soft AC music.